Freelance copywriting for professional services

ProCopywriter Member

Hi – I’m Kath. I’m a freelance copywriter, content writer and former lawyer

I write copy and content for people who work in professional services, and it’s the sort of content that positions you as the go-to person in your area of work.

I specialise in long-form copy. That’s engaging, informative content like articles, blogs, case studies and e-books. And I help you turn interested onlookers into paying clients with effective copy on your website.

Freelance legal copywriter

Legal copywriting

Build your reputation as experts in your niche with focused content. And convert more searchers into clients with clear, compelling copy.

Freelance copywriter for blogs and case studies

Blogs

Create a rapport with you audience so they know and trust you before you even begin working together.

Website copy

Convert browsers into clients with home pages and services pages that speak to their pain points and clearly articulate what you do to solve their problems.

Freelance blog writer Bristol

Articles

Showcase your technical nous with intelligent analysis. Articles enhance your credibility and get your name in the industry press.

Freelance blog writer Bristol

Case studies

Attract more clients by explaining what you do and how you help them through engaging story-telling.

With regular, insightful content you:

Stand out as the expert in your niche

Build and retain a steady flow of regular clients, who know who you are and what you do before you've even met

I write value-packed, personable content. It’s well researched, logical and written with a little dash of flair. Articles on smart ideas don’t need to bore the socks off your readers!

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Attract the cases that really interest you (no more boring matters)

Show a bit of personality so that you end up working with like-minded, generally likeable people

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If you’re wondering how some people manage to get their name *everywhere* and build their reputation, the secret is that they employ someone like me. I work away in the background so that you can publish valuable content and take all the credit.

And I really love what I do.

(Almost as much as I love cats)

FAQS

What is a copywriter?

A copywriter helps a business to sell its products and services, by writing effective words that connect with its customers. It’s a service to fill that marketing gap while you focus on running the nuts and bolts of your business.

You may not have time, inclination or brainspace to: re-write your website, develop a strategy for regular blog posts or write engaging articles / advertorials to promote your business. That’s where a copywriter comes in.

A copywriter has the skills to build an emotional connection with your audience and increase your sales, without being pushy about it. A good copywriter can reflect your tone of voice to deliver writing that mirrors how you engage with your customers in person.

Can you do legal copywriting?

Yes!

I’ve got around nine years’ experience in law. What you need for your law firm’s external communications is a former insider with the time to write.

I can help your law firm create professional marketing content, such as blogs, webpages, whitepapers, newsletters and brochures. I write professionally and clearly. I’ll avoid legalese, jargon, archaic language or baffling prepositions (therewithin, hereinunder, so-forth and henceforth).

I understand the law and how the law operates in business. I have authentic experience of the services you offer and how you might want to communicate with your clients.

I’ve worked with up-to-date technology such as Relativity, Clientspace and Solomonic and I can communicate the time-saving benefits of legal technology to your clients. I can translate your innovative efficiencies into clear messages that inspire confidence in your clients.

Why do businesses need a blog?

Blogging can help you achieve a number of objectives. A well written blog can:

  • Boost your search engine optimisation (SEO). You can be discovered more easily on Google if you have keywords in your blogs that you want your business to be found for;

  • Provide up-to-date content for your social media accounts;

  • Build rapport with your customers, as you speak to them about what’s important to your brand and your organisation;

  • Establish you / your brand as an expert in your field; and

  • Demonstrate that your business is active and current.

Blogs that perform well on search engines tend to be around 800 to 1,500 words.

What services are outside of scope?

You may need a specialist for any of the following areas, which are outside of my scope:

  • Design: I’m a writer and I have no expertise in graphic design.

  • SEO audits: I can write SEO content for you, but if you want a full diagnostic about your SEO performance and how to improve it, you’ll need someone with experience in SEO audits.

  • Website creation: I have some experience in creating basic websites but you’ll need an expert if you are looking for a professional all-singing all-dancing website.

keep up to date

On the blog

What is ‘good’ writing?

What is ‘good’ writing?

What do we actually mean by ‘good’ writing? Is it entirely subjective? (spoiler: no it’s not) A few pointers on what ‘good’ writing looks like for articles and blogs.

read more

Some of my Clients

"The copy Kath provided was excellent and set the right tone for my website and my brand. It was both friendly and informative."

Richard Wilcox – Richard Wilcox Financial Advisers

"I could not be more impressed. I found working with Kath easy and enjoyable. She is very professional and knowledgeable. Kath is a great copywriter who easily adapts her style. She is very organised and works to deadlines."

Yafit Davies – Your Business Development Team

"Kath works in a very professional and engaging manner which shows in the completed copy. The project was delivered on time, within budget, and importantly the text was clear and engaging"

Peter Kavanagh – Fundraising consultant, Team Kenya

"Kath is a delight to work with. She's intelligent, flexible, friendly, and applies her expertise with efficiency and skill. Her copy work and SEO optimisation work has definitely improved my website significantly."

Anna Grear, HypnoCatalyst Therapies

It’s been a pleasure working with you. I know I’ve mentioned this before, but this feeling exceeds the marketing team, not only because of the quality of your work or the quick turnaround times but also because it’s always been easy to make it happen

Magui Millon – Welocalize

" I’m really getting a lot of value from the blogs and you really take a big job off my desk"

Catherine Hyde – Hooper Hyde Solicitor

"Kath is really professional, caring and friendly. She exceeded the planned delivery date, delivering the work early which allowed for more review/feedback time - of which there was very little as the content was great. Kath's ability to take complex subject matters and create a large form piece of content in a short time-frame is fantastic. "

Richard O’Brien – Newicon

"What she can do with words is magic!"

Glenda Kinsey