Freelance copywriting for professional services
Hi – I’m Kath. I’m a freelance copywriter, content writer and former lawyer
I write copy and content for people who work in professional services, and it’s the sort of content that positions you as the go-to person in your area of work.
I specialise in long-form copy. That’s engaging, informative content like articles, blogs, case studies and e-books. And I help you turn interested onlookers into paying clients with effective copy on your website.
Legal copywriting
Build your reputation as experts in your niche with focused content. And convert more searchers into clients with clear, compelling copy.
Blogs
Create a rapport with you audience so they know and trust you before you even begin working together.
Website copy
Convert browsers into clients with home pages and services pages that speak to their pain points and clearly articulate what you do to solve their problems.
Articles
Showcase your technical nous with intelligent analysis. Articles enhance your credibility and get your name in the industry press.
Case studies
Attract more clients by explaining what you do and how you help them through engaging story-telling.
With regular, insightful content you:
Stand out as the expert in your niche
Build and retain a steady flow of regular clients, who know who you are and what you do before you've even met
I write value-packed, personable content. It’s well researched, logical and written with a little dash of flair. Articles on smart ideas don’t need to bore the socks off your readers!
Attract the cases that really interest you (no more boring matters)
Show a bit of personality so that you end up working with like-minded, generally likeable people
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If you’re wondering how some people manage to get their name *everywhere* and build their reputation, the secret is that they employ someone like me. I work away in the background so that you can publish valuable content and take all the credit.
And I really love what I do.
(Almost as much as I love cats)
FAQS
What is a copywriter?
A copywriter helps a business to sell its products and services, by writing effective words that connect with its customers. It’s a service to fill that marketing gap while you focus on running the nuts and bolts of your business.
You may not have time, inclination or brainspace to: re-write your website, develop a strategy for regular blog posts or write engaging articles / advertorials to promote your business. That’s where a copywriter comes in.
A copywriter has the skills to build an emotional connection with your audience and increase your sales, without being pushy about it. A good copywriter can reflect your tone of voice to deliver writing that mirrors how you engage with your customers in person.
Can you do legal copywriting?
Yes!
I’ve got around nine years’ experience in law. What you need for your law firm’s external communications is a former insider with the time to write.
I can help your law firm create professional marketing content, such as blogs, webpages, whitepapers, newsletters and brochures. I write professionally and clearly. I’ll avoid legalese, jargon, archaic language or baffling prepositions (therewithin, hereinunder, so-forth and henceforth).
I understand the law and how the law operates in business. I have authentic experience of the services you offer and how you might want to communicate with your clients.
I’ve worked with up-to-date technology such as Relativity, Clientspace and Solomonic and I can communicate the time-saving benefits of legal technology to your clients. I can translate your innovative efficiencies into clear messages that inspire confidence in your clients.
Why do businesses need a blog?
Blogging can help you achieve a number of objectives. A well written blog can:
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Boost your search engine optimisation (SEO). You can be discovered more easily on Google if you have keywords in your blogs that you want your business to be found for;
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Provide up-to-date content for your social media accounts;
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Build rapport with your customers, as you speak to them about what’s important to your brand and your organisation;
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Establish you / your brand as an expert in your field; and
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Demonstrate that your business is active and current.
Blogs that perform well on search engines tend to be around 800 to 1,500 words.
What services are outside of scope?
You may need a specialist for any of the following areas, which are outside of my scope:
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Design: I’m a writer and I have no expertise in graphic design.
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SEO audits: I can write SEO content for you, but if you want a full diagnostic about your SEO performance and how to improve it, you’ll need someone with experience in SEO audits.
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Website creation: I have some experience in creating basic websites but you’ll need an expert if you are looking for a professional all-singing all-dancing website.
keep up to date
On the blog
Why you don’t need to say how great you are on your website
Does your website start with sentences like “we are a leading law firm” or “we have unrivalled experience.” Maybe it’s not the best approach. Try some of these techniques to build rapport and get your reader on side.
What is ‘good’ writing?
What do we actually mean by ‘good’ writing? Is it entirely subjective? (spoiler: no it’s not) A few pointers on what ‘good’ writing looks like for articles and blogs.
How to come up with ideas for good legal content
Need some inspiration for generating good legal content? Here are a few ideas for creating content that attracts new clients.
Some of my Clients
