Writing your own website content is difficult. What do you say? How do you capture your visitor’s attention quickly, before they bounce off to your competitors?
There’s an art to website copy, that draws upon a range of copywriting techniques. I’ll help you:
- Articulate the features, advantages and benefits of your product or service.
- Write headings and sub-headings that appeal immediately to your target audience
- Decide which points to emphasise to convert your visitors into clients
- Write copy that brings your reader on a journey through your services
- Explain who you are and why your reader should care
We’ll discuss the tone of voice you want to use, and how you want your reader to feel about working with you. Website copy can take a bit of team work, but once we’ve got it right, you’ll have a website that showcases you to your ideal clients.