Thoughts and tips on copywriting, in bitesized blogs
What is ‘good’ writing?
What do we actually mean by ‘good’ writing? Is it entirely subjective? (spoiler: no it’s not) A few pointers on what ‘good’ writing looks like for articles and blogs.
How to come up with ideas for good legal content
Need some inspiration for generating good legal content? Here are a few ideas for creating content that attracts new clients.
Should you describe yourself as a “trusted adviser”?
The sentiment is good, even necessary. But is it overused? Here are some ways to prove you’re a trusted adviser without simply saying it.
The difference between legal copywriting and legal content writing
Your marketing strategy for a law firm should include both legal copywriting and legal content writing. What’s the difference and why does it matter?
Your return on investment from content marketing
If you want to outsource your articles and blogs and invest in professional content marketing, you’ll want to know your ROI. Find out here.
Blogs or articles: What’s the difference?
What’s the difference between a blog and an article? Find out how you can attract higher value clients and get more inbound enquiries with content marketing.
LinkedIn for lawyers: Posts to replace the clichés
A few easy alternatives to make your posts more authentic and compelling, without compromising your professionalism.
LinkedIn for lawyers: how to do LinkedIn better, without the cringe factor
Want to post more on LinkedIn, but you just find it too cringey? Try these strategies to make the game of LinkedIn a little easier.
Bust your bluster with this handy checklist
Has corporate waffle crept into your marketing materials? What sort of language qualifies as ‘waffle’? Check your messaging with this quick checklist.
Corporate speak: why it’s so damaging for your business
Using grandiose words won’t shine the best light on your services. Find out why tautologous sentences and over-complicated words do more harm to your business than good.
Why short is your superpower
How can you write copy that packs a punch? Use these simple principles to add a bit of oomph to your copywriting.
Getting the grammar right – Me, myself and I
Are you making these simple mistakes in your business writing? So many people trip over these pronouns, but it’s easy to get right when you know how
“Are you a wrestler?” – How to write an unforgettable opening line
One line to make an impression. Get it right. Follow these copywriting tips to make an impact with your opening line