Connecting with your clients

You know that your clients already expect you to excel at the law. It’s not your exemplary terms and conditions that will attract more clients. They want to work with a person they trust. You can build that trust by crafting rapport through your written comms.

How do you do that? With a bit of courage and gumption. Be brave and pepper your writing with a pop of personality, and even a little playfulness and humour. It might sound scary, but presenting yourself with warmth and relatability will give your brand endearing character in a sea of sameness.

Does this sound like you?

You’re a small law firm without a dedicated comms team. You want greater visibility and recognition for what you do, but you’re too busy doing the legal work to write articles, update your website and prepare a communications strategy.

You’re a band of entrepreneurial lawyers, carving out a new way in the legal industry. You want to communicate your vision clearly and consistently in a way that attracts the clients you really want to work with.

You’re a fast-growing boutique law firm, establishing your reputation in your niche. You’re winning work from the traditional law firms because of your dynamic, fresh approach to legal services.