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Why you don’t need to say how great you are on your website

Why you don’t need to say how great you are on your website

by Kath Hooper | Nov 19, 2024 | Marketing for lawyers

Your website is your shop window right? It’s your chance to tell your prospective clients how excellent you are at your job? Well, actually, no. That’s not what your website is all about. I see lots of lawyers and law firms making this mistake. I understand the...
How to come up with ideas for good legal content

How to come up with ideas for good legal content

by Kath Hooper | Oct 6, 2023 | Marketing for lawyers

It’s no secret that creating and posting content is an effective way for lawyers to build your reputation and win new clients. But with so much brainspace dedicated to the day job, it’s a bit of a chore to come up with ideas. Or you’ll have a good idea, and then...
Should you describe yourself as a “trusted adviser”?

Should you describe yourself as a “trusted adviser”?

by Kath Hooper | Sep 6, 2023 | Marketing for lawyers, Writing for professional services

As somebody who works in professional services, you know you need to be credible, reliable, and trustworthy to win and retain clients. That’s why most professional services describe themselves as “trusted advisers.” The sentiment is good, even necessary. But you might...
The difference between legal copywriting and legal content writing

The difference between legal copywriting and legal content writing

by Kath Hooper | Aug 30, 2023 | Marketing for lawyers

As a lawyer, you love a good definition. So let’s clear one thing up: what exactly we mean by legal copywriting and legal content writing.   Legal copywriting persuades and sells   Copywriting is writing that persuades and sells. Legal copywriting is writing...
Your return on investment from content marketing

Your return on investment from content marketing

by Kath Hooper | Aug 24, 2023 | Marketing for lawyers, Writing for professional services

If you’re thinking about investing in outsourced articles or blogs, you’ll want to know what sort of bang you’ll get for your buck. Calculating the return on investment of content marketing is not an exact science. But let’s think about it in two ways: the value of a...
LinkedIn for lawyers: Posts to replace the clichés

LinkedIn for lawyers: Posts to replace the clichés

by Kath Hooper | Aug 9, 2023 | Marketing for lawyers

Nobody has time to think about their LinkedIn posts right? Lawyers know the unwritten rule of LinkedIn that “delighted to announce” posts are a bit cringey, but acceptable. They’re consider safe enough to post. Uncontroversial. And besides, who has time to think up...
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Latest Posts

  • Why you don’t need to say how great you are on your website
  • What is ‘good’ writing?
  • How to come up with ideas for good legal content
  • Should you describe yourself as a “trusted adviser”?
  • The difference between legal copywriting and legal content writing

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  • Writing for professional services

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